All About Good and Cheap
Good and Cheap is a cookbook for people with very tight budgets, particularly those on SNAP/Food Stamps benefits. The PDF is free (ahora en Español!) when you sign up for my newsletter and has been downloaded more than 15,000,000 times. It is also available in print, and for every copy sold we donate one to someone who can’t afford it.
Good and Cheap had an unusual journey into publishing. It started out as the thesis for my Masters degree in Food Studies at NYU. I made a digital version of the book, but didn’t have any kind of distribution or marketing plan. After some fruitless attempts at working with non-profits, I decided to simply offer it as free download on a simple website in early 2014.
A few weeks later someone posted it on Reddit and I was astonished by the interest! The book was downloaded so many times that first day that it broke my website. Suddenly my inbox was full of kind advice, stories, gratitude, and encouragement from strangers who wanted to get the book out there as much as I did!
With that encouragement and proof that there was an interested audience, I started a Kickstarter project to fund a print run to get Good and Cheap into the hands of those who couldn’t get it online. For the summer of 2014, I worked night and day, along with my now-husband Dan and many generous friends, to make the project a reality. The experience changed my life. We were trying to raise $10,000 but ended up with a whopping $144,681. This allowed us to print 40,000 copies of the book, giving away one for every copy sold to someone who couldn’t otherwise afford it. We made 25,000 available for just $4/copy to organizations who work with target populations. It was amazing! Also completely wild and exhausting and unsustainable. But luckily we got help.
Next I found a wonderful publishing home in Workman Publishing. I never thought the book could be a commercial success; that was why I did it as a master’s thesis. I was so happy to be wrong. Workman was supportive of the buy-one-give-one model from the beginning and have been even more insatiable than I was about getting it into the hands of non-profits at deep deep discounts. In 2015, I got to go on a massive book tour, meeting so many incredible people, sharing stories and generally basking in the glow of all the incredible work people are doing. In addition, Good and Cheap won the 2015 IACP Judge’s Choice Award, I made the Forbes 30 Under 30 list for Food and Drink, and Food & Wine and Fortune named me one of the Most Innovative Women in Food and Drink. Good grief!
Check Out Some of the Recipes!
Fresh Pasta
This is my favorite fresh pasta recipe that uses whole eggs. Multiply this recipe by the number of people you are serving, maybe a bit less. The stated quantities are a useful ratio, but produce big portions.
French Onion Soup
There's an undeniable romance to french onion soup. It's silky and dark and rich. It's also next to impossible not to cry during it's creation. If you don't already have a serious plan in place consider making this for your loved one this Valentines Day. The smell alone is enough to make anyone fall in love. (from Good and Cheap p. 38) Now it’s time to make cheese toast! If you want classic French onion soup— with the toast directly in the soup, which makes it a bit soggy—place a piece of bread on top of each bowl of soup,...
Broccoli and Cheddar Empanadas
Lightly cooked broccoli and gooey cheddar baked into crunchy, cornmeal pockets.
Half Veggie Burgers
Half veggie burgers are half lentils or beans and half ground meat with the addition of veggies. They are flavorful and filling, but leaner and cheaper than the usual burger patty.
Cool Announcements Alert!
The new year is bringing a new phase for Good and Cheap. Last year was utterly, staggeringly incredible, but would you believe that this year might be even better? I am officially sold out of the 1st edition of Good and Cheap. We gave away over 9,000 donated copies, sold 24,000 at cost to non profits and sold another 7,000 to you! Oh, and the free PDF has been downloaded over 500,000 times so far. But being sold out doesn’t mean this is over. It means it’s just beginning. I'm excited to announce that this summer, Good and Cheap will...
Avocado Milkshake
A delicious and unusual blend of super creamy avocado and milk or milk alternative, lightly sweetened with sugar and lime juice make up this avocado milkshake.
Kale Caesar Salad
Dinosaur Kale tossed with a classic Caesar dressing and homemade croutons.
Kickstarter for Good and Cheap
Today I am launching a Kickstarter to fund a print run of Good and Cheap, my free PDF cookbook for people on Food Stamps. Please take a few moments to check it out and share it with your friends. Just over a month ago, April 29th, a lovely person posted a link to Good and Cheap on Reddit. Soon it was on Tumblr, Hacker News and many other places besides. It was downloaded so many times that it temporarily broke the site twice. I was so encouraged and touched by the supportive comments from strangers. It was tremendously heartening to...
Coconut Chocolate Chip Cookies
It's my youngest sister's (Hannah's) birthday today. Hannah has many wonderful qualities, but one of my favorites is that she is really fun to cook for. She basically likes everything, and is always extremely enthusiastic and goes back for seconds. She's the kind of person you want to make cookies for. So Hannah, these are for you! If you're not a big coconut fan you can definitely skip it and just leave these plain chocolate chip, they are fabulously chewy and nutty. (from Good and Cheap page 155)
Potato Leek Pizza
This potato leek pizza is a fun variation that confounds expectations—proof that, indeed, anything is good on pizza!
Vegetable Jambalaya
Jambalaya is a reader favorite, and it's easy to understand why! This dish takes boring rice and leftover vegetables and makes it into an exciting, spicy, satisfying meal to feed a crowd! It's a perfect way to enliven any leftovers from a large Easter dinner and make them into something new and mouthwatering.
Green Chile and Cheddar Quesadillas
Pan-toasted tortillas filled with melted cheddar and green chiles.
